Digital Content Marketing Laws for Nigeria

Digital Content Marketing Laws for Nigeria

The EU has approved digital content marketing laws that will affect Nigeria. Content creators and marketing agencies need to know these laws.

The internet market has gradually become the de facto channel for the usual brick and mortar daily human activities of interactions, business operations, and information resource sharing. Now governments of different nations have identified the need to provide regulatory laws to assert control, eat a piece of financial cake, as well keep the peace.  Some of the regulatory laws are;

The need to be informed about these laws in Nigeria is paramount. If you intend to get involved in international business relations, in other to avoid unnecessary flaunting of laws that might get you sanctions and penalties.

What does EU Article 17 mean for content marketing?

The EU Article 17 Law (formerly Article 13 while as a draft document) has been approved.

We have here some quick tips for consideration by Nigerian content marketers, content creators, Vloggers, Bloggers and Influencers in the digital creative space. They need to know how these laws will affect their operations.

This means that sites hosting user-generated content, like YouTube, Facebook, Twitter, Soundcloud and so on, will be responsible for copyrighted material that is shared illegally on their platforms. Therefore these sites will soon state implementing sophisticated content upload filters made easy by artificial intelligence technology.

The will be strong restrictions on content uploads and would severely affect users’ freedom.

Digital marketer crossing international boundaries with global brands will need to ensure that they are aware of the cultural and legal barriers of communicating in that market.

Creating Original Content:

The only way to succeed with content campaigns will be to ensure we continue to create original content for our brands and clients.

While some businesses may be getting away with posting copycat content today, it’s likely that this will get harder to pull off. The positive thing about this being that only truly great content will prevail.

This will raise the bar, ensuring that brand marketing is the best it can be, which is great news.

Social media marketers in Nigeria will need to keep a constant eye on any changes announced by social networks that will impact the reach of our work.

Being up-to-date on the latest platform filters, while working with influencers to develop co-branded content, that maintains originality.

The law will “in no way affect legitimate uses” of online content-sharing services, and people will be allowed to use bits of copyright-protected material for the purpose of criticism, review, parody and pastiche.

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA).

It also addresses the export of personal data outside the EU and EEA areas.

The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU (Wikipedia).

UK Information Commissioner Elizabeth Denham said: “The GDPR makes it clear that organizations must be accountable for the personal data they hold. This can include carrying out proper due diligence when making a corporate acquisition, and putting in place proper accountability measures to assess not only what personal data has been acquired, but also how it is protected.

“Personal data has a real value so organisations have a legal duty to ensure its security, just like they would do with any other asset. If that doesn’t happen, we will not hesitate to take strong action when necessary to protect the rights of the public.”

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Twitter Error Flags-This request looks like it might be automated Error

Twitter error flags message, “this request looks like it might be automated error”. Twitter flags a website link as unsafe in order to make Twitter more secure. This prevents phishing and scams attacks and thus enforcing proper Terms of Service. In certain circumstances, Twitter may block the posting of potentially unsafe website links. This malicious links are idenified, through Twitter’s collaboration with various external partners like Google Safe Browsing to evaluate links and determine whether or not they are safe.

Why is My website is being flagged as unsafe on Twitter?

This keep the Twitter users and communities safe from hackers, identity theft through spear phishing attacks. It also uses this mechanism to curb the spread for malwares and spywares.

Twitter link posting error notification, which alerts you during content posting that, this request looks like it might be automated is as shown in the image above.

If you have ever tried tweeting content with a URL link and got the following error notification? That the request looks like it might be automated.

This request looks like it might be automated. To protect our users from spam and other malicious activity, we can’t complete this action right now. Please try again later.

Error notification from Twitter.

Your website might have been flagged as unsafe, contact Twitter Support for help as fast a possible, in order to avoid losing traffic to websites or external contents links.

The solution to resolving the Twitter unsafe error alert notification, which says “this request looks like it might be automated Error” is as follows in steps below.

Steps to follow in resolving your content tweeting dilemma

  1. Verify your website URL Link is safe or identify the reason for unsafe flagging by pasting URL in Google transparency report for Safe Browsing site status check tool (Click).
  2. Log in to your Twitter Account the requires fix
  3. You can contact the Twitter Support team by filing a case here(Click).
  4. Visit Twitter help center – https://help.twitter.com/forms/spam

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Solution to Facebook or Twitter Card Showing Old Image Cache

Have you ever experienced an old featured image on your website page not changing when you share content on Facebook or Twitter?

Here is the solution to clear the Twitter or Facebook Card cache to show the right image

How to clear the Twitter or Facebook Card cache to show the right image

For Twitter Card Cache Clearing

Go to the Twitter Card Validator: https://cards-dev.twitter.com/validator (You need a Twitter account and to log in on Twitter to use this tool)

For Facebook Card Cache Clearing

Go to the Facebook tool here, called the Facebook Debugger: https://developers.facebook.com/tools/debug/


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Digital Content Marketing Laws for Nigeria
Digital Content Marketing Laws for Nigeria The EU has approved digital content marketing laws that will affect Nigeria. Content creators
Read more.
Twitter Error Flags-This request looks like it might be automated Error
Twitter error flags message, “this request looks like it might be automated error”. Twitter flags a website link as unsafe
Read more.
Solution to Facebook or Twitter Card Showing Old Image Cache
Have you ever experienced an old featured image on your website page not changing when you share content on Facebook
Read more.
Blog – Marketing, Analytics, Business & Networking
Read more.
Digital Marketing Techniques
Web Design and Page SEO Content Marketing Social Media Marketing Email Marketing Pay Per Click (PPC) Cost Per Click (CPC)
Read more.
Types of online marketing
Online Marketing, also known as Internet Marketing is the process of promoting a business or brand and its products or
Read more.
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Types of online marketing

Online Marketing, also known as Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

The process of online marketing is to deliver the activities that attract, convert, explore and delight customers.

Types of Online Marketing

  • Content Marketing
  • Blogging
  • Copywriting
  • Social Media Marketing (Organic, Paid Adverts – Instagram, Facebook, Twitter, Pinterest)
  • Social Media Optimisation (SMO)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Search Engine Advert (SEA)
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Referral Marketing
  • Email Marketing – Newsletters
  • Cross Media Marketing
  • Mobile Adverting
  • Forum Placements
  • Analytics

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