Digital Content Marketing Laws for Nigeria

The EU has approved digital content marketing laws that will affect Nigeria. Content creators and marketing agencies need to know these laws.

The internet market has gradually become the de facto channel for the usual brick and mortar daily human activities of interactions, business operations, and information resource sharing. Now governments of different nations have identified the need to provide regulatory laws to assert control, eat a piece of financial cake, as well keep the peace.  Some of the regulatory laws are;

The need to be informed about these laws in Nigeria is paramount. If you intend to get involved in international business relations, in other to avoid unnecessary flaunting of laws that might get you sanctions and penalties.

What does EU Article 17 mean for content marketing?

The EU Article 17 Law (formerly Article 13 while as a draft document) has been approved.

We have here some quick tips for consideration by Nigerian content marketers, content creators, Vloggers, Bloggers and Influencers in the digital creative space. They need to know how these laws will affect their operations.

This means that sites hosting user-generated content, like YouTube, Facebook, Twitter, Soundcloud and so on, will be responsible for copyrighted material that is shared illegally on their platforms. Therefore these sites will soon state implementing sophisticated content upload filters made easy by artificial intelligence technology.

The will be strong restrictions on content uploads and would severely affect users’ freedom.

Digital marketer crossing international boundaries with global brands will need to ensure that they are aware of the cultural and legal barriers of communicating in that market.

Creating Original Content:

The only way to succeed with content campaigns will be to ensure we continue to create original content for our brands and clients.

While some businesses may be getting away with posting copycat content today, it’s likely that this will get harder to pull off. The positive thing about this being that only truly great content will prevail.

This will raise the bar, ensuring that brand marketing is the best it can be, which is great news.

Social media marketers in Nigeria will need to keep a constant eye on any changes announced by social networks that will impact the reach of our work.

Being up-to-date on the latest platform filters, while working with influencers to develop co-branded content, that maintains originality.

The law will “in no way affect legitimate uses” of online content-sharing services, and people will be allowed to use bits of copyright-protected material for the purpose of criticism, review, parody and pastiche.

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA).

It also addresses the export of personal data outside the EU and EEA areas.

The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU (Wikipedia).

UK Information Commissioner Elizabeth Denham said: “The GDPR makes it clear that organizations must be accountable for the personal data they hold. This can include carrying out proper due diligence when making a corporate acquisition, and putting in place proper accountability measures to assess not only what personal data has been acquired, but also how it is protected.

“Personal data has a real value so organisations have a legal duty to ensure its security, just like they would do with any other asset. If that doesn’t happen, we will not hesitate to take strong action when necessary to protect the rights of the public.”

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