Seefinish Insights Trends news knowledge Discovery

ReadR

ReadR

ReadR: Read and Share all content, headlines, news and trends results with Seefinish ReadR App.

Discover Content : Trends

Discover real-time trending topics, news headlines, twitter trends, google trends, hashtags, and content from different countries in the world.

Search Here

Navigation Tabs

Top Countries

Select Country:🌐

Worldwide 🌍 | Nigeria 🇳🇬 | South Africa 🇿🇦 | Kenya 🇰🇪 |Brazil 🇧🇷| Canada 🇨🇦 | United Kingdom 🇬🇧| United States 🇺🇸

See all other continents, locations, categories and associated headlines or trending informations here using

America:
Brazil 🇧🇷| Canada 🇨🇦 | United States 🇺🇸

Africa:
Algeria 🇩🇿 | Egypt 🇪🇬 | Ghana 🇬🇭 | Kenya 🇰🇪 |Morocco 🇲🇦| Nigeria 🇳🇬 | South Africa 🇿🇦 | Zambia 🇿🇲 |

Middle East:
| Israel 🇮🇱|kuwait 🇰🇼 |Saudi Arabia 🇸🇦 |Turkey 🇹🇷| Cyprus 🇨🇾 |

Europe:
Finland 🇫🇮|France 🇫🇷| Hungary 🇭🇺 |Germany 🇩🇪| Italy 🇮🇹 | Poland | Slovakia 🇸🇰 | Switzerland 🇨🇭 | Spain | United Kingdom 🇬🇧

Australia/Oceania: 🌐
Australia 🇦🇺|New Zealand 🇦🇺

Asia:
China 🇨🇳 | Japan 🇯🇵| India 🇮🇳| Malaysia 🇲🇾| Philippines 🇵🇭 | Singapore 🇸🇬 |Thailand 🇹🇭 |

Show more
Show less

Headline : Ad Spend Surges to KSh18 Bn in Q423, TV Greatest Beneficiary – CA

Read more from the original article on here at kenyanwallstreet.com.






Tags : #ad #spend #surges #ksh18 #bn #q423 #tv #greatest #beneficiary #ca


No. of Paragraph 14

Ad spend increased by 21 per cent in the fourth quarter of 2023/24 surging to KSh18 billion with the Property, Building, and Accommodation sectors identified as key drivers of the growth.

Specifically, TV has the greatest spending, with radio coming in second. “The predominant allocation of advertising spending is directed towards free to air TV, highlighting its central role in the advertising landscape. This emphasis on free to air TV underscores its effectiveness in reaching a wide and diverse audience,” notes CA.

“Corporate and Multi-brand have the highest spending in print while Financial services spent heavily on radio stations, media have the highest spending in TV platform.”

In the quarter under review, financial service firms spent Ksh2.9billion emerging as heavy spender followed by Media and Corporate and Multi-brand sectors each splashing Ksh2.4billion and Ksh1.9 billion respectively.

Read more from the original article on here at kenyanwallstreet.com.


Related Headlines : Ad Spend Surges to KSh18 Bn in Q423, TV Greatest Beneficiary – CA (in Google.com):

Hello, below you have a "Web" tab to read more content and an "Image" tab to get related pictures

Example : Trends, Country, News, Jobs, Scholarships, Investment, Business, Politics, Adverts, Fashion, Events, Technology and more.