Headline : Charli xcx Thinks Kamala Harris Is ‘Brat.’ She May Be Right

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Shortly after President Joe Biden announced he was no longer seeking re-election and endorsed Vice President Kamala Harris for the Democratic nomination, a wave of high-profile endorsements arrived en masse. One of them came from a relatively unlikely source: the pop singer Charli xcx. On Sunday night, Charli took to X (formerly Twitter) to declare: “kamala IS brat.”

To those unacquainted with Charli xcx and her recent album Brat, the statement may have sounded cryptic or bizarre. Case in point: on Monday, Rachel Maddow and Senator Amy Klobuchar earnestly discussed the possible meanings of the post on MSNBC, while on CNN, Jake Tapper quipped that he “will aspire to be brat.” People shared screen shots to social media of text messages in which they attempted to explain “brat” to their parents. But for many, especially the young and online, the post was significant; though the responses were mixed, it was clear that it had captured the zeitgeist. And it pointed to a noticeable shift in how many voters are approaching Harris, a politician whose approval rating has slumped over the course of her vice presidency.

Though Harris has been no stranger to a viral moment (see also: coconut trees), the Charli xcx post had an outsized resonance, the crest of a fevered wave of Harris memes that have cropped up in recent weeks amid calls for Biden to drop out of the race. Brat, Charli’s sixth studio album, whose club sound and lime green art have had a vice grip on pop culture since it was released in June, has become more than just the sum of its songs. The album has become a defining pop-culture statement of the summer of 2024, expanding into a meme format, a fashion trend, and for many, a life philosophy. 

Brat as both album and concept have dominated the summer, with the album clocking in this week at over 500 million streams on Spotify and its signature chartreuse shade seemingly omnipresent. In the process, the artist has reclaimed a pejorative that’s historically been used to demean young people and, often, young women. Charli, an iconoclastic artist whose current mainstream success comes after nearly a decade as experimental indie pop’s audacious darling, describes her vision of a brat as a “girl who is a little messy and likes to party and maybe says some dumb things sometimes,” someone who has “a pack of cigs, a Bic lighter and a strappy white top with no bra.” Brat culture is empowerment with a side of hedonism, the party girl with an existential crisis, the urge to throw all caution to the wind in favor of having fun. One need look no further for brat inspiration than Charli’s music video for her song, “360,” for which she summoned an Avengers-level cadre of “It girls,” including Chloe Sevigny, Julia Fox, and model-musician Gabbriette.

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