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Headline : Chipotle is re-emphasizing generous portions after social-media complaints

Read more from the original article on here at www.npr.org.





Tags : #chipotle #reemphasizing #generous #portions #socialmedia #complaints


No. of Paragraph 10

A customer pays for their food at a Chipotle Mexican Grill restaurant in Austin, Texas. Chipotle says its portion sizes have not shrunk, despite complaints shared on social media. Brandon Bell/Getty Images/Getty Images North America hide caption

No, Chipotle's servings have not shrunk as TikTokkers have suggested. But yes, Chipotle is reminding its workers to give customers big scoops.

That's how the chain's CEO began his address to shareholders on Wednesday, referring to "portion concerns" from a recent swirl of videos and Reddit posts that allege that Chipotle workers are skimping on fillings for its normally hefty burritos and bowls.

"There was never a directive to provide less to our customers," Chipotle CEO Brian Niccol told investors in prepared remarks. "With that said, getting the feedback caused us to relook at our execution across our entire system with the intention to always serve our guests delicious, fresh custom burritos and bowls with generous portions."

Read more from the original article on here at www.npr.org.


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