Headline : Deadpool %26amp; Wolverine Scales New Heights of Cinematic Self-Awareness

Read more from the original article on here at www.wired.com.

---

No. of Paragraph 31

On February 11, 2024, over 123 million viewers tuned in to Super Bowl LVIII. The team at New Rockstars, a YouTube channel that analyzes and dissects geek culture, were among those glued to their TVs. Their attention was not on the football game, or even on Taylor Swift’s highly publicized reactions to it, but on one specific commercial that they suspected would air that night: the teaser trailer for Deadpool & Wolverine.

“We know, based on a movie's release date, when the marketing cycle will typically begin,” says Erik Voss, New Rockstars’ head of content and one of their onscreen personas. “We actually made a decision that Super Bowl Sunday would be a work day for all of us, because we knew how important this trailer would be.”

Deadpool & Wolverine, out this week, was the lynchpin of New Rockstars’ 2024 content programming strategy, and the channel’s creators had been laying the groundwork for the trailer release since the beginning of the year. Before Super Bowl kickoff, they had already produced rewatch videos of the two previous Deadpool movies and all 13 of the previous X-Men films, including the 2009 one in which the Deadpool character was inauspiciously introduced. The New Rockstars team had also been intensively studying every aspect of the life of Ryan Reynolds, the new film’s star, cowriter, and animating force, as if they were special agents working up a criminal profile.

Sure enough, the initial teaser trailer dropped during the game, and New Rockstars immediately published a reaction video to capture their initial impressions. Then they got to work prepping a more in-depth examination. Their process involves pulling the raw video from YouTube, making a full time-coded visual transcription of everything that happens, and then dissecting it frame-by-frame in a shared Google Doc. Voss quickly spotted the actor Aaron Stanford, who played the relatively minor mutant character Pyro in a couple of X-Men films two decades ago. “I started making inferences from that,” says Voss. “If he's coming back, that's probably just the tip of the iceberg, right?”

Read more from the original article on here at www.wired.com.

Related Headlines : Deadpool %26amp; Wolverine Scales New Heights of Cinematic Self-Awareness (in Google.com):

Hello, below you have a "Web" tab to read more content and an "Image" tab to get related pictures

Example : Trends, Country, News, Jobs, Scholarships, Investment, Business, Politics, Adverts, Fashion, Events, Technology and more.