Headline : Deadpool %26amp; Wolverine snares $38.5 million in Thursday previews, on pace for record opening

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Disney and Marvel's "Deadpool & Wolverine" has secured $38.5 million in Thursday previews and is on pace for a domestic debut north of $150 million, which would be a record for an R-rated film.

The latest entrant in the Marvel Cinematic Universe is one of the most anticipated releases of 2024 and the first R-rated film in the comic book franchise. The preview haul was the eighth largest ever, and the highest for an R-rated release.

"Thursday previews have become an integral part of the release strategy for most major studio releases," said Paul Dergarabedian, senior media analyst at Comscore. "Thursday previews not only provide early access to eager fans who can't wait to see the latest blockbuster on the big screen ahead of their official debut, but also provide a key indicator of the potential opening weekend box office to the studios, analysts and journalists alike."

Blockbuster comic book and franchise films often see significantly higher Thursday night ticket sales, as fans seek to see the film early on its opening weekend to avoid spoilers. Thursday night preview numbers are folded into Friday's box office haul and calculated as part of a film's three-day opening weekend.

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