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Headline : KTB taps UK influencers to boost tourism in Kenya

Read more from the original article on here at www.citizen.digital.





Tags : #ktb #taps #uk #influencers #boost #tourism #kenya


No. of Paragraph 17

UK influencers in Kenya. PHOTO | COURTESY | KB

A group of renowned travel personalities and influencers from the United Kingdom is currently in Kenya, participating in the Kenya Tourism Board’s (KTB) influencer familiarization tour.

The initiative is the final phase of KTB’s influencer marketing campaign aimed at promoting Kenya as a top holiday destination, particularly targeting the millennial travel market.

KTB CEO June Chepkemei highlighted the success of the earlier phases of the campaign, which initially focused on influencers from the East African Community (EAC) region.

Read more from the original article on here at www.citizen.digital.


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