Headline : Nicotine innovation: pouches and beyond

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Zyn, Velo and other nicotine pouches are surging in popularity — the latest in a fast-moving industry selling nicotine in smokeless forms that they claim are less harmful than traditional tobacco.

The tobacco industry is evolving quickly. New data yesterday from the Food and Drug Administration and Centers for Disease Control and Prevention show e-cigarette use among middle and high schoolers on a continued rapid decline. But regulators remain on high alert as sales of new products like oral nicotine pouches increase. NPR's Yuki Noguchi reports.

YUKI NOGUCHI, BYLINE: Regulators credited their crackdown on e-cigarettes with reducing teen vaping. Half a million fewer teens used e-cigarettes in the past year, according to the National Youth Tobacco Survey. More than a quarter of teens vaped just five years ago. Today, that rate is just below 6%. But if there's anything anti-tobacco advocates learned from the sudden surge in youth e-cigarette use about a decade ago, it's that new products can come out of nowhere and addict a generation seemingly overnight. Brian King, the director of the FDA Center for Tobacco Products, cited a new one of potential concern - nicotine pouches. While the number of young people using them didn't increase significantly last year, it's been on an uptick.

BRIAN KING: Our guard is up. We're aware of the reported growing sales trends for nicotine pouches, and we're closely monitoring the evolving tobacco product landscape for threats to public health, particularly when it comes to kids.

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