Headline : Spotting the gap: The rise of Australian cotton tampons

Read more from the original article on here at farmers.org.au.

---

No. of Paragraph 44

In a world saturated with polished ads and perfect smiles, it was a single TV commercial that set Kim Coskun on a path she never anticipated. As she watched a Carefree girl performing an exaggerated bus boogie, she felt a disconnect. The ad’s portrayal of femininity felt off-key, prompting Kim to question – why are tampons, an essential item, still shrouded in synthetic materials and outdated marketing? This moment of clarity led her to discover a gap in the market and, more importantly, an opportunity. Through relentless research and late-night development, Kim pioneered the first tampon made from Australian grown cotton, revolutionising period care and sparking a much-needed conversation about authenticity and women’s health.  

Kim’s journey from cosmetics sales and merchandising to founding Down Under Cotton is both inspiring and unconventional. Working in cosmetics gave her invaluable insights into bringing a product to market, but it was during her maternity leave in 2021 that the now mum of two launched her entrepreneurial venture.  

“My entrepreneurial journey began unexpectedly in 2015 while I was still working full-time,” recalls Kim.  

“One evening, I saw a TV ad featuring a Carefree girl performing an over-the-top bus boogie. As I watched, I realised I couldn’t relate to the out-of-touch marketing of this particular feminine hygiene brand.”  

Read more from the original article on here at farmers.org.au.

Related Headlines : Spotting the gap: The rise of Australian cotton tampons (in Google.com):

Hello, below you have a "Web" tab to read more content and an "Image" tab to get related pictures

Example : Trends, Country, News, Jobs, Scholarships, Investment, Business, Politics, Adverts, Fashion, Events, Technology and more.