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Headline : Walmart is selling ad space to companies that dont sell products at Walmart

Read more from the original article on here at qz.com.





Tags : #walmart #selling #ad #space #companies #sell #products #walmart


No. of Paragraph 12

Walmart wants to boost its revenue and is aiming to do so by expanding its advertising efforts.

The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart, a company spokesperson confirmed to Quartz in an email.

“National non-endemic brands, known for their large scale brand-building campaigns, are now recognizing the untapped potential of in-store platforms to increase brand exposure,” the company spokesperson said.

The strategy is being spearheaded by the retailer’s advertising unit, Walmart Connect, and will formally launch on Aug. 1. Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.

Read more from the original article on here at qz.com.


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