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Headline : Warner Bros. Discovery sues NBA to secure media rights awarded to Amazon

Read more from the original article on here at www.cnbc.com.






Tags : #warner #bros #discovery #sues #nba #secure #media #rights #awarded #amazon


No. of Paragraph 25

Warner Bros. Discovery sued the NBA on Friday as it tries to maintain broadcast rights for a package of live games.

"Given the NBA's unjustified rejection of our matching of a third-party offer, we have taken legal action to enforce our rights," the company's TNT Sports unit said in a statement. "We strongly believe this is not just our contractual right, but also in the best interest of fans who want to keep watching our industry-leading NBA content with the choice and flexibility we offer them through our widely distributed WBD video-first distribution platforms รขย€ย” including TNT and Max."

The media company seeks to prevent the NBA from awarding the rights to Amazon, whose games package Warner Bros. Discovery tried to match, or aims to win monetary damages.

The NBA said Wednesday it had reached agreements with Disney, Comcast's NBCUniversal and Amazon on three different packages of games, ending its nearly 40-year relationship with Warner Bros. Discovery's Turner Sports. The 11-year media rights deal is worth roughly $77 billion รขย€ย” a massive increase over the previous agreement as the value of live sports booms.

Read more from the original article on here at www.cnbc.com.


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