Headline : Why Social Engineering is Still the Top Cybersecurity Threat – and What to Do About It

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Social engineering remains the most pervasive form of cyberattack for one reason – humans are easier to hack into than most machines.

Exploiting our psychological, personality or behavioural weaknesses, cybercriminals can dupe us to get unauthorised access to systems or gain financial rewards by deceiving their victims. Social-engineering attacks can be carried out through various channels, including emails (phishing), phone calls, SMSs, social media, chat apps, gaming platforms, and video conferencing.

The main reason social engineering is so effective is that it keeps evolving. There isn’t a clear or consistent pattern, meaning that, like the attacks themselves, we need to keep adapting in our response to them. We can’t rely on technology alone to help us because of the human element involved in social engineering.

The rapid advance of artificial intelligence has significantly altered the digital landscape. The rise of deepfakes, convincingly real images and videos artificially generated, has further exacerbated the potential for misinformation and manipulation.

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