Headline : Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Read more from the original article on here at midiaresearch.com.

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Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on the headsets, and somewhat janky lag and resolution tendencies. It has also been decidedly ‘uncool’, which, like it or not, usually hinders consumer uptake.

Apple’s new headset may be that turning point. The cost may be high, but it is on brand; the resolution is ‘crisp’, and the combination of real feed from the outside world overlaid with fully virtual experiences solves some of the uncomfortably isolationist aspects. Also, as per Apple, it looks about as cool as a massive pair of goggles over one’s face could possibly look.

With the Apple Watch, the first launch drew scepticism. Yet, when other brands began offering similar products at a lower cost but comparable functionality, the idea of ‘smart watches’ went from ‘nerdy’ to ‘normal’ – and Apple retained primary brand recognition in the space. Same with iPhones and iPads and even personal computers: when Apple comes out with something, it is usually due for its moment.

Read more from the original article on here at midiaresearch.com.

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