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Headline : All the sports that are part of Saudi Arabias sportswashing plan

Read more from the original article on here at qz.com.




Tags : #sports #part #saudi #arabias #sportswashing #plan


No. of Paragraph 19

Saudi Arabia, the world’s foremost oil exporter, wants to win at an entirely different pursuit as well: control of the most popular sports around. Its effective takeover of golf’s PGA tour is only one piece of that ambition.

As Saudi Arabia looks to diversify beyond oil, or at least to “wash” its image free of the taint of fossil fuels and meagre human rights, the kingdom has been amping up its investments in sports. While its special focus has been soccer, other sports are on its radar. From golf to cricket to basketball, Saudi Arabia is keen to make a play all over, so as to clothe itself in the decorous, apolitical garb of international sports. And the sporting world, for its part, is eager to yield to the sheer volumes of money that Saudi Arabis is pouring into its ambition.

⛳ Golf: Yesterday (June 6), the US PGA Tour announced a shock merger with the Saudi-bankrolled LIV Golf. The two tournament organizers were formerly rivals, and had been embroiled in battles—legal and otherwise—over poaching players, dividing fans, monopolistic behavior, broadcast rights, and more. All of that rancor ends with this deal.

⚽ Soccer: In October 2021, Saudi Arabia led a consortium that bought Newcastle United, marking the country’s entry into the valuable, fanatically followed English Premier League. Then, six months ago, Cristiano Ronaldo agreed to move to Al Nassr, a Saudi Arabian club, for a fat paycheck of $200 million per year for two seasons. That was just the start of the kingdom’s grab of football heavyweights. Yesterday (June 6), the Real Madrid club captain Karim Benzema formally joined Saudi Arabia’s Al Ittihad—which is also the team that the Chelsea midfielder N’Golo Kanté is reportedly close to signing with as well. Rumors are rife that a deal with Lionel Messi is likely in the offing, too, for a reported $1 billion over two years.

Read more from the original article on here at qz.com.


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