Headline : This startup believes mobile apps for businesses should work more like consumer apps

Read more from the original article on here at techcrunch.com.

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Have you noticed the massive gap between consumer and business apps on your phone? While consumer apps are both beautifully designed and easy to use, business apps are simply painful to use.

A European startup is developing a suite of B2B apps that are designed for mobile first because phones have become the main computers for most people. And they’re calling their company … the Mobile-First Company.

When you download an app from this company, you can create an account from your phone (that’s not always the case for B2B apps) and perform everything from the device in your pocket. Too many companies that offer B2B tools treat mobile apps as companion apps and second-class citizens.

But the European startup doesn’t want to re-create Salesforce, Asana or Workday on mobile. Instead, the company plans to focus on small and medium businesses and address their needs one app at a time. Small companies don’t need a complicated enterprise software solution. They need one app to perform a set of tasks extremely well.

Read more from the original article on here at techcrunch.com.

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