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Headline : Miranda Lambert Signs With Republic, With Partner Label Big Loud Set to Handle Country Promotion

Read more from the original article on here at variety.com.




Tags : #miranda #lambert #signs #republic #partner #label #big #loud #set #handle #country #promotion


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Country star Miranda Lambert has inked a deal with Republic Records, with the first single under the new contract, “Wranglers,” set to come out May 3, and her tenth solo album to follow later this year.

Although she’s signed to the pop label for future recordings, the deal involves a partnership with another label under the Universal Music umbrella, Big Loud, handling country radio promotion and marketing.

Republic, the home of pop superstars including Taylor Swift and Drake, has not directly signed many country artists; the others on the label’s roster are Shania Twain and Lily Rose. But that doesn’t mean the label doesn’t already have its hand in its country market in a huge way, via a partnership with Big Loud that involves joint promotion for Morgan Wallen, the biggest artist in the genre for the last few years.

“Music is and always will be the thing that drives me, but having a new home has given me a hunger I didn’t realize I still had inside me,” Lambert said in a statement, noting that “Wranglers” “feels like it could be on the same record as ‘Gunpowder & Lead’ [her first top 10 country hit, in 2008]; it has that same fury. I can’t wait to get out there with this new label and this new music. Monte Lipman and his team fire me up. … Talking to Monte, Avery Lipman and the team at Republic, as well as Seth and the Big Loud folks who are leaning in, everyone understood my desires and vision for this next era of my music. Aligning like that is empowering; it gives you a license to really chase it. Signing with Republic has inspired me to find the sweet spot for me and all the people like me. I can’t wait for everyone to hear ‘Wranglers,’ and the rest of this record.” 

Read more from the original article on here at variety.com.


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