Headline : Billboard Partners With Kakao Entertainment to Further the Global Expansion of K-Pop

Read more from the original article on here at www.billboard.com.

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Kakao Entertainment is aiming to accelerate the global expansion of K-pop thanks to a new partnership with Billboard and Billboard Korea.

The company announced that it has signed a partnership agreement with the American music and entertainment magazine to enhance the influence of K-pop worldwide. Joseph Chang, co-CEO of Kakao Entertainment, met with Billboard President Mike Van and Billboard Korea CEO & Publisher Yuna Kim at Kakao Entertainment Seoul offices on Wednesday to have in-depth discussions on how to promote cooperation between all sides as global partners. This is the first time Billboard and Billboard Korea have formed an official partnership concerning K-pop.

“Kakao Entertainment is a key player that works with a rich pool of partners in the K-pop industry and has considerable expertise in content development, production and marketing,” Van and Kim said in a joint statement. “We expect the partnership between our two companies to introduce music fans to the multi-faceted appeal of K-pop.”

This partnership brings together Kakao Entertainment, Billboard and Billboard Korea to build a comprehensive cooperation system for reinforcing the presence and influence of K-pop around the world. The newly formed alliance is expected to open a new chapter in global markets for K-pop, which has enjoyed tremendous popularity and strengthened its position within the music industry.

Read more from the original article on here at www.billboard.com.

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