Headline : ‘Air’ Shows Sneaker that Brought Racial Harmony to America

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“A shoe is just a shoe until someone steps into it.” If there’s a quote that defines the Ben Affleck-Matt Damon movie “Air,” that’s it.

Set in 1984, “Air” tells the story of how Nike basketball shoe head Steve Vaccaro (Damon) sees a diamond in a young NCAA b-ball champion and risks it all to sign that winner to his company. At the time, Nike had virtually no presence in basketball shoes.

Company founder Phil Knight (Affleck) had built Nike by selling jogging shoes from the trunk of his car and on nearly insufferable Buddhist bromides. Having taken Nike public, Knight has come to focus more and more on keeping the board happy and only going for “knowable outcomes.”

Vaccaro reminds Knight that there was nothing knowable in those early days. Nike’s origins were all about innovation, superior design and taking risks. Three things our Founding Fathers used to create the Bill of Rights.

Read more from the original article on here at www.hollywoodintoto.com.


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