Headline : Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Read more from the original article on here at www.midiaresearch.com.

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As platform decay seeps into major tech platforms and microcultures proliferate across the internet, feature development becomes less about building native tools and more about third-party integrations. For content platforms that are built upon providing access to infinite supply, new wells have to be tapped in the gated communities that spring up. 

For Spotify, replenishing the podcast well from both filtered and unfiltered taps means providing access to otherwise paywalled content from Bankless, Dateline NBC, The Economist, Freakonomics Radio, Patreon, Supercast, Supporting Cast, The Wall Street Journal, and now … Substack. 

Though Spotify allows podcasters to set up native direct-to-fan subscriptions, it is unclear how much podcasters actually make through the use of this feature. Judging by Spotify’s continued integrations with external subscription platforms,  neither podcasters nor Spotify itself are making enough from direct subscriptions to justify keeping things homegrown. It is a different story with Substack.

Read more from the original article on here at www.midiaresearch.com.

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