Headline : Spotify’s publisher dilemma: Audiobook bundling makes music publishers mad — is all-in-one audio sustainable?

Read more from the original article on here at www.midiaresearch.com.

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Try as you might, you cannot make everyone happy. Spotify is learning that the hard way as the company tries to make the case for audiobooks to users, shareholders, and the book publishing industry — all while trying to maintain its complex relationship with the music industry. The difficulty stems, in part, from the all-in-one audio strategy that Spotify is pursuing, offering music, podcasts, and audiobooks in the same app and for the same low price. 

The benefit of an all-in-one offering is rapid user conversion and increased in-app engagement, but the drawbacks can range from audio substitute threat to overextension and over-diversification. While the outlook for audiobooks is rosy for Spotify right now, that success may be coming at the expense of the format the company owes its entire existence to: music.

“Without Spotify, royalties for independent authors would have increased to 23% from the first quarter of 2023 to the first quarter of 2024, but with Spotify’s addition of audiobooks in Premium, independent authors have seen a 95% jump in their royalties.” That is what Spotify told the book publishing world in mid-April, in addition to claiming that 25% of Spotify Premium users in the US, UK, and Australia have engaged with audiobooks. 

Read more from the original article on here at www.midiaresearch.com.

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