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Headline : Taylor Swift, The Black Dog, and the fan frenzy flywheel

Read more from the original article on here at www.midiaresearch.com.




Tags : #taylor #swift #black #dog #fan #frenzy #flywheel


No. of Paragraph 27

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A new Taylor Swift album is almost guaranteed to start a fan frenzy - the question is, what form will it take? Breaking Spotify records is a given, but digital consumption is not enough to satiate super fandom. Superfans crave a reason to swarm, and that is exactly what they did around The Black Dog - a small South London pub.

The Black Dog has long been an unassuming pub in Vauxhall, London. Now it is a Mecca for Swifties flocking to the spot after it was mentioned in one of her songs. In an era of fan frenzies, Taylor Swift has mastered them. How does Swift activate her fan community so well, and send the fan frenzy flywheel spinning?

Music is mostly streamed passively in the background. But, for superfans, music is an active experience. As such, we do not see super fandom as white noise. To build super fandom, fans need something to grab their active attention. 

Read more from the original article on here at www.midiaresearch.com.


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