Headline : Mara Hoffman on the Urgent Need For More Sustainability in Fashion

Read more from the original article on here at www.popsugar.com.

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Mara Hoffman didn't set out to start a brand. As an artist who began designing clothes in a New York studio apartment, Hoffman just loved to create. And what she created was an innovative, celebratory way of dressing through color, shape, and sustainable principles. "I don't even know if it was such a conscious thing that I was starting a brand. Even the language of brand didn't even come into our lexicon until 10 years into it, [in] 2010," Hoffman, who founded her namesake label in 2000 after graduating from Parsons School of Design, told POPSUGAR. "Before that I was a designer in my studio apartment. It started with me making one-of-a-kind handmade pieces in my apartment when I graduated from school. I was hand dyeing, boutiquing: it was probably more of an art experiment than a clothing brand really."

But after some time, the former dancer turned her at-home-studio projects into a flourishing clothing line, sold in luxe retailers like Neiman Marcus and Net-a-Porter as well as the designer's SoHo, New York storefront. And she quickly grew a celebrity fan base, including stars like Priyanka Chopra, Chrissy Teigen, Katy Perry, and Beanie Feldstein.

"I don't know if people are going to lose interest in this [sustainability] topic as they see towns being washed away or burned down right now. It's starting to come into people's own homes and backyards, and their experience of life is transforming."

While the designer is no stranger to changes and challenges of the fashion industry, Hoffman explained that her interest in creating sustainable garments came to the forefront nearly a decade into establishing the brand. She credits her sustainable style journey to the change in times, change in conversations, and a stronger sense of awareness. "Back in the first 12 years of this experiment, that language wasn't there. In the early 2000s, the word sustainability did not exist in these walls of fashion. It wasn't a conversation, it wasn't on our radar, it wasn't our pain point. We were really still so much in the space of egoic design. Create what you love, that's it. There isn't this responsibility piece to it," she explained.

Read more from the original article on here at www.popsugar.com.

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