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Headline : Paramount Plus is trying to carve out a safe streaming space for kids

Read more from the original article on here at www.theverge.com.




Tags : #paramount #plus #trying #carve #out #safe #streaming #space #kids


No. of Paragraph 13

By Alex Cranz, deputy editor and co-host of The Vergecast. She oversaw consumer tech coverage at Gizmodo for five years. Her work has also appeared in the WSJ and Wired.

There are two types of parents I’m friends with: those who let their kids watch YouTube and those who work very hard to keep their kids as far from YouTube as possible. Given I know at least one small child who developed an obsession with dictators after getting around the YouTube parental controls, I understand the divide. Streaming services seem to understand that divide, too, and are eager to provide an alternative to YouTube that gives parents all the set-and-forget appeal of YouTube without, hopefully, the questions about Kim Jong Un’s rise to power.

Paramount Plus, with its massive library of Nickelodeon shows, is a little more primed than other streamers that have had to create a library of kids content from scratch. In a conversation on Zoom, Dan Reich, executive vice president and global head of product and design of Paramount Plus, told me it was the number two content draw for the platform, which is a big reason the streaming service just overhauled its whole kids experience. The company wants it to be an “easy, fun place tailored to the demo.”

Reich and Paramount Plus wanted to make the streaming service a safer place for kids so it will now be easier to set up children’s profiles. When you go in to add a new profile, there’s now a toggle for Kids Mode and an option for Younger Kids age-gated to TV-Y and G-rated stuff and an Older Kids option age-gated up to PG content. Reich was quick to note that the profiles would not be gathering any personal data on the kids. This means a lot less personalization but also hopefully fewer recommendations that might not be appropriate.

Read more from the original article on here at www.theverge.com.


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