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Headline : Apples iPhone Browser-Choice Option Sucks. Its Competitors Have Ideas to Improve It

Read more from the original article on here at www.wired.com.





Tags : #apples #iphone #browserchoice #option #sucks #competitors #ideas #improve #it


No. of Paragraph 34

You just bought a new iPhone in Europe and finished setting it up. You’re excited to start planning a much-needed vacation, so you tap on the Safari browser to search for upcoming flights. Oh, you suddenly see a pop-up asking you to choose a default browser. You quickly scan the list of options, only recognizing one or two, then decide to keep Safari and move on with your hunt for travel deals.

With the iOS 17.4 update, Apple now includes a default browser selection pop-up screen for European iPhone users. It’s part of the company’s response to the Digital Markets Act, which EU lawmakers enacted earlier this year to encourage competition on the internet. (The browser choice screen is not currently rolling out to iPhones in the United States.) While browser choice screens are, in theory, meant to level the playing field in markets dominated by a handful of gatekeepers, their effectiveness is determined by the quality of the user experience.

Many of the competitors appearing on Apple’s browser choice screen are dissatisfied with how it’s been implemented in European markets. Brendan Eich, CEO and cofounder of Brave, compared powerful companies that control the defaults on smartphones to street magicians who fan out cards to pick from but hustle you by forcing a specific card to the top of the deck.

An Apple spokesperson requested to speak off the record about browser choice screens. When WIRED declined and asked for an on-the-record comment, all further requests for an interview went unanswered.

Read more from the original article on here at www.wired.com.


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