Headline : Come around to their way of thinking: Why Urge Overkills under-appreciated Saturation was the greatest album of the 90s

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In June 1993, a Chicago power trio of lounge-dwelling, martini-swilling, leisure-suited hedonists released the very best album of that year… and one of the most misunderstood albums of the entire ‘90s. But 30 years later, Urge Overkill’s massive masterpiece, Saturation — to quote the LP’s rifftastic lead single, “Sister Havana” — still comes on like a bicycle army. And it actually sounds much more modern — postmodern, even — than most of the records released by their flannel-flying ‘90s peers.

Saturation was entirely out of the step with its decade — a potent, shaken ‘n’ stirred rocktail of AM radio gold, souped-up ‘70s Camaro rawk, ‘80s excess (drummer Blackie Onassis actually once described UO as “the Duran Duran of ‘90s rock”), and hi-fi hip-hop. And then there was Urge’s lounge-lizard image. In an age where Goodwill-foraged lumberjack plaids and holey jeans passed for the ultimate in fashion, these preening, pleasure-seeking playboys’ monogrammed smoking jackets, Tony Manero menswear, and medallions nestled in exposed chest hair made them the scorn of the early-‘90s Chicago scene. But the worldly Urge always had their sights set far beyond the city limits of the town they not-so-fondly nicknamed “Guyville.”

“Looking good as much as sounding good is sort of what brought us together,” the band’s gangly, flaxen-haired, perennially wraparound-shaded hipster co-frontman, Nash Kato, told fanzine Porkchops & Applesauce in 1995, as he recalled the kinship he felt with his bandmates and fellow pop provocateurs, Eddie “King” Roeser and Onassis. “They seemed to uphold a certain fashion sense in the midst of this sort of strange, fascist, industrial-techno, Anglophilic, homophobic, misogynistic punk-rock look and scene. We all seemed to be displaced or switched at birth or something. As far as I could tell, Ed and Blackie were the only two motherf***ers who were not happy with the [Chicago] situation. So, we jumped in some magic suits and started playing pop songs on 11. Needless to say, that didn’t go over too well. We were sort of exiled for a while — exiled in Guyville.”

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