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Headline : Lloyds advert banned for making false environmental claims

Read more from the original article on here at www.theguardian.com.





Tags : #lloyds #advert #banned #making #false #environmental #claims


No. of Paragraph 19

Watchdog ruled social media post failed to provide balanced information over bank’s ongoing financing of polluting industries

A Lloyds Banking Group advert has been banned for making false environmental claims, making it the second major lender to break the UK advertising watchdog’s rules against greenwashing.

The ruling by the Advertising Standards Authority (ASA) follows an investigation into a billboard poster and three paid-for posts on the networking website LinkedIn, all of which hailed the lender’s climate credentials.

Bristol-based campaign group Adfree Cities reported the ads to the ASA earlier this year, claiming they were misleading and omitted “significant information” about the banking group’s CO2 and greenhouse gas (GHG) emissions.

Read more from the original article on here at www.theguardian.com.


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