Headline : Personalised gifts really do mean that little bit more to your loved ones, says research

Read more from the original article on here at theconversation.com.

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Shopping for Christmas presents can be tricky. How do you find the perfect presents for all of your loved ones, with all of their different interests and ages and preferences?

With this year’s average Christmas spend on gifts in the UK expected to be close to £600 according to one survey, the costs of giving can be high. So it’s worth thinking about how to get the best return – a grateful recipient – on your investment.

And while the material value of a present may well be appreciated, our research suggests that a less obvious factor inspires a different sort of gratitude – a personalised gift.

We found that in a world flooded with mass-produced items, personalised gifts were considered to be particularly meaningful and thoughtful. They invoke a specific emotional response in recipients known as “vicarious pride” which may explain why they resonate so deeply.

Read more from the original article on here at theconversation.com.

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